Great read - I agree Olipop's marketing team seemed too excited to indulge in the Poppi drama. Also why are we mad about vending machines? Tarte recently sent out Hermes bracelets - which is not only obviously not their product, but also barely even aligns with their brand identity... Seems like we are picking and choosing when to deem PR as "too much". Super thought provoking!!!!
Good to hear from you. Influencers is kind of a bad word since so many of us we're led down the wrong NFT paths by them. Especially big brand influencers.
Great read - I agree Olipop's marketing team seemed too excited to indulge in the Poppi drama. Also why are we mad about vending machines? Tarte recently sent out Hermes bracelets - which is not only obviously not their product, but also barely even aligns with their brand identity... Seems like we are picking and choosing when to deem PR as "too much". Super thought provoking!!!!
Good to hear from you. Influencers is kind of a bad word since so many of us we're led down the wrong NFT paths by them. Especially big brand influencers.