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Stop Calling Poppi’s Vending Machines ‘Out of Touch’
In a rage bait dominated feed, provocative influencer marketing is one of the only ways to earn mindshare among consumers.
Feb 13
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Cam Thompson
3
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Stop Calling Poppi’s Vending Machines ‘Out of Touch’
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January 2025
TikTok May Die Soon — But Authenticity on the App Is Long Gone
If the one thing that sets TikTok apart from other social media apps no longer exists, then what does the impending ban change?
Jan 12
•
Cam Thompson
6
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TikTok May Die Soon — But Authenticity on the App Is Long Gone
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October 2024
I Deleted TikTok for Two Months
I’d heard people say Instagram Reels was weird. They were downplaying it.
Oct 31, 2024
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Cam Thompson
1
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I Deleted TikTok for Two Months
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August 2024
Sometimes You Need to Stop Scrolling
I’m deleting TikTok for the entire month of September, and I’m really excited about it.
Aug 26, 2024
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Cam Thompson
3
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Sometimes You Need to Stop Scrolling
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July 2024
Brooke Schofield Spilled All of the Tea on Clinton Kane — And Simultaneously Taught a Masterclass in TikTok Storytelling
Reesa Teesa laid the foundations for long-form storytelling with her "Who TF Did I Marry" series. Brooke took her own spin on the format, making it more…
Jul 7, 2024
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Cam Thompson
2
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Brooke Schofield Spilled All of the Tea on Clinton Kane — And Simultaneously Taught a Masterclass in TikTok Storytelling
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June 2024
Burglars Are Watching Influencers' TikToks, Especially When on Vacation
It takes one "fit check" video for a stranger on the internet to figure out where a creator lives.
Jun 12, 2024
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Cam Thompson
1
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Burglars Are Watching Influencers' TikToks, Especially When on Vacation
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May 2024
Influencers & Office Attire
Some people believe that the office siren trend serves as a guide on how to dress professionally. Nine times out of ten this isn't the case.
May 28, 2024
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Cam Thompson
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Influencers & Office Attire
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On Monoculture & Brain Rot
"Who TF Did I Marry?!?" and "skibidi toilet rizz" may have been originated on the same platform, but have very different implications when brought up in…
May 16, 2024
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Cam Thompson
1
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On Monoculture & Brain Rot
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The Paid Partnership Disclosure Dilemma
Influencers don’t like to be transparent about their brand deals. Gen Z is starting to catch on, and soon the FTC will as well.
May 9, 2024
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Cam Thompson
3
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The Paid Partnership Disclosure Dilemma
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The Tantrum Guy Wants You to Scream About Corporate America
Josh Rosen, the creator the viral Misery Monday tantrum, wants to start a conversation about post-grad mental health and navigating the anxieties of the…
May 2, 2024
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Cam Thompson
2
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The Tantrum Guy Wants You to Scream About Corporate America
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April 2024
TikTok Might Actually Get Banned. This is What Brands Should Do
One small business is “going all in” on Meta.
Apr 25, 2024
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Cam Thompson
1
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TikTok Might Actually Get Banned. This is What Brands Should Do
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You Should Probably Get Used to Influencers Going to Coachella
The internet calls the music festival the “Influencer Olympics.” If ticket prices continue to soar, that nickname will stick.
Apr 18, 2024
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Cam Thompson
1
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You Should Probably Get Used to Influencers Going to Coachella
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